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MRI-Simmons Catalyst (link opens in a new window) is a powerful database that offers in-depth insights into the American consumer through extensive surveys. With thousands of data points, it can be a challenging tool to navigate.
The database leverages surveys to provide insights into consumer demographics, media habits, brand attitudes, and product preferences. It does not offer textual analysis; instead, it presents raw survey data, allowing users to build custom queries. It's important to note that the data in Catalyst is typically 2-3 years old, rather than current.
Our subscription is available for 3 users at a time. If you get a message that all the spots are taken, please wait a few minutes and try again. Be sure to log out when you are done to free up your spot.
This user guide and video provides an overview of the Simmons database and helps you set up and compose a cross tab analysis.
The University of Central Oklahoma recognizes the university's main campus is located on the traditional lands of the Caddo and Wichita people.
View the full Land Acknowledgement.
