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Simmons Catalyst

Brand Catalyst User Guide

This user guide explains the Brand Catalyst module and helps you create and navigate reports.

Brand Catalyst: Step 1

Brand Catalyst helps you understand consumer perceptions of brands and builds brand identity. With this tool, you can build a persona of your target audience. You can compare up to 3 brand users or other personas.

Select Brand Catalyst in the dropdown menu under Profile.

Brand Catalyst can be found in the dropdown menu under Profile

Step 2

Choose a target - the people you want to study.

  • Use the dictionary to search for product, behavior, or demographic - or you can search the folders in the dropdown menus on the left.