Simmons Catalyst

Quick Reports provide a straightforward way to access basic information about your target audience's demographics, psychographics, media consumption, and more. 

Bases: This defines your population or demographic group. If you leave this field blank, the report will reflect data from everyone who answered the survey. You can go back and adjust your base once you see your initial results.

Target: This represents your product or buying habit. If you don't see a specific brand or product in the survey data, look for a competitor or similar product that would likely appeal to the same consumer base. For example, if Patagonia isn't listed, you could look up consumers who shop at REI to get an idea of a comparable consumer profile.

From the Simmons homepage, go to Quick Reports under the Profile dropdown menu.

Choose your base, or leave blank to reflect all survey participants. Click "compose".

• Use the dictionary to search for products or consumer behaviors.
• Click or drag to targets
• Click Create.

Save report to homepage or export report using the three dots in the upper right corner.