LibGuides: Marketing: Databases

Interlibrary Loan

If you need a resource that we don't have access to, Interlibrary Loan (ILL) can usually borrow it for you! (Please allow at least 7 days for delivery.)

Request ILL

WorldCat
Find resources from libraries across the globe, including books, serial titles, DVDs, CDs, conference proceedings, and maps.

Mintel Academic - market research reports

Mintel Academic Access (Market Research)
Hundreds of in-depth micro-level market research reports on dozens of market niches in 14 major consumer areas. Each report has market data, company/brand data, consumer demographics, trending and forecasting information.
As of January 2024, Mintel no longer allows PDF downloads. PPT and other downloads will require you to set up an account.

News sources on markets, brands, & industries

You can often find reports and articles on industries in their trade journals. Use the Advanced Search option and Include search terms such as "market", "forecast", "industry overview", and "trends". Limit your results by source type.

ABI/INFORM
Covers all aspects of business, economic conditions, corporations, management, trends, accounting, and finance. This link to ABI/INFORM includes ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM
Business Source Elite
Scholarly articles, financial data, SWOT analyses, market research reports, industry reports, company profiles, case studies, and numerous other sources of information in all areas of business.
NexisUni
Financial information, SEC filings and reports, industry & marketing news.