LibGuides: Marketing: Get Started

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WorldCat searches the catalog records of libraries across the globe. Records include many formats: books, serial titles, DVDs, CDs, conference proceedings, and maps.

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Sources for Marketing Research

Information for market research is gathered through both primary and secondary research. Primary data is research that you conduct yourself. Secondary data is based on the research done by others. When looking for secondary market research consult the following sources:

Industry profiles and market research reports
Articles from trade publications, newspapers, and business magazines
Information from industry or trade associations
Government agencies - Census, Labor Department, etc.
Press releases from the main companies and 10-K/Annual reports (if the company is public)

News sources on markets, brands, & industries

ABI/INFORM
Covers all aspects of business, economic conditions, corporations, management, trends, accounting, and finance. This link to ABI/INFORM includes ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline.
How to search a ProQuest database
Business Research Guide
Business Source Elite
Scholarly articles, financial data, SWOT analyses, market research reports, industry reports, company profiles, case studies, and numerous other sources of information in all areas of business.
How to search an EBSCO database
Business Research Guide
Mintel Academic Access (Market Research)
Hundreds of in-depth micro-level market research reports on dozens of market niches in 14 major consumer areas. Each report has market data, company/brand data, consumer demographics, trending and forecasting information.
How to use Mintel
NexisUni
Financial information, SEC filings and reports, industry & marketing news.