Information for market research is gathered through both primary and secondary research. Primary data is research that you conduct yourself. Secondary data is based on the research done by others. When looking for secondary market research consult the following sources:
Industry profiles and market research reports
Articles from trade publications, newspapers, and business magazines
Information from industry or trade associations
Government agencies - Census, Labor Department, etc.
Press releases from the main companies and 10-K/Annual reports (if the company is public)
Hundreds of in-depth micro-level market research reports on dozens of market niches in 14 major consumer areas. Each report has market data, company/brand data, consumer demographics, trending and forecasting information. How to use Mintel
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