Information for market research is gathered through both primary and secondary research. Primary data is research that you conduct yourself. Secondary data is based on the research done by others. When looking for secondary market research consult the following sources:
Industry profiles and market research reports
Articles from trade publications, newspapers, and business magazines
Information from industry or trade associations
Government agencies - Census, Labor Department, etc.
Press releases from the main companies and 10-K/Annual reports (if the company is public)
Covers all aspects of business, economic conditions, corporations, management, trends, accounting, and finance. This link to ABI/INFORM includes ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM
Hundreds of in-depth micro-level market research reports on dozens of market niches in 14 major consumer areas. Each report has market data, company/brand data, consumer demographics, trending and forecasting information. As of January 2024, Mintel no longer allows PDF downloads. PPT and other downloads will require you to set up an account. How to use Mintel
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Visit the UCO Land Acknowledgement website to learn more.