LibGuides: Marketing: Get Started

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WorldCat and ILL

WorldCat This link opens in a new window
WorldCat searches the catalog records of libraries across the globe. Records include many formats: books, serial titles, DVDs, CDs, conference proceedings, and maps.

Request these items through Interlibrary Loan.

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Sources for Marketing Research

Information for market research is gathered through both primary and secondary research. Primary data is research that you conduct yourself. Secondary data is based on the research done by others. When looking for secondary market research consult the following sources:

Industry profiles and market research reports
Articles from trade publications, newspapers, and business magazines
Information from industry or trade associations
Government agencies - Census, Labor Department, etc.
Press releases from the main companies and 10-K/Annual reports (if the company is public)

Mintel Academic - market research reports

Mintel Academic Access (Market Research) This link opens in a new window
Hundreds of in-depth micro-level market research reports on dozens of market niches in 14 major consumer areas. Each report has market data, company/brand data, consumer demographics, trending and forecasting information.
As of January 2024, Mintel no longer allows PDF downloads. PPT and other downloads will require you to set up an account.

News sources on markets, brands, & industries

You can often find reports and articles on industries in their trade journals. Use the Advanced Search option and Include search terms such as "market", "forecast", "industry overview", and "trends". Limit your results by source type.

ABI/INFORM This link opens in a new window
Covers all aspects of business, economic conditions, corporations, management, trends, accounting, and finance. This link to ABI/INFORM includes ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM
Business Source Elite This link opens in a new window
Scholarly articles, financial data, SWOT analyses, market research reports, industry reports, company profiles, case studies, and numerous other sources of information in all areas of business.
NexisUni This link opens in a new window
Financial information, SEC filings and reports, industry & marketing news.