Here are some tricks using Boolean Terminology. The first two narrow your search, while the last two will expand your results.
Phrase searching is used when you have two or more words you want stuck together in the result. Put quotations around the words you want stuck together.
Examples: "urban planning", "political science", "public administration"
The Boolean term NOT can be used to eliminate a word from your results. Make sure you put this at the end of your search string.
Example: urban development NOT rural
The Boolean term OR can be used to allow the results to choose between two keywords, finding one or the other, but not needing both in a single result. This can be especially helpful with synonyms. Make sure you put the alternative options inside parentheses.
Example: (urban OR city) planning
Truncation can be used to shorten a keyword and allow all possible endings. Truncate using an asterisk, and be sure to cut the trunk where the most relevant branches are possible.
Example: administration becomes administrat*, which then allows the branches of -ion, -ions, -or, -ors.
Putting these together, my search might look like:
("urban planning" OR "city planning") administrat* NOT rural
Never make more than once change at a time! Research is trial and error. Make one change, see what it does, and then make another. Your search should never look like this at the very beginning. It comes only with refinement!