LibGuides: Marketing: Demographics

Surveys

Consumer Expenditure Survey
The Consumer Expenditure Survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census
Pew Research Center - Demographics
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions.

Policy Map This link opens in a new window
An online, U.S. national data and mapping tool and analytics platform that leverages thousands of U.S. data indicators in to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.
Statistical Abstract of the U.S. (Online Edition) This link opens in a new window
Data tables from the U.S. Census, updated monthly, including statistics at the city, state, country, and even international levels.

Explore Census Data
Demographic data about the United States, Puerto Rico, and the Island areas.
*This replaces the previous "Fact Finder" website information.

Mintel Academic Access (Market Research) This link opens in a new window
Hundreds of in-depth micro-level market research reports on dozens of market niches in 14 major consumer areas. Each report has market data, company/brand data, consumer demographics, trending and forecasting information.
As of January 2024, Mintel no longer allows PDF downloads. PPT and other downloads will require you to set up an account.

The Metropolitan Library system has some good databases that contain demographic data. You can get a library card with your UCO id.

Reference Solutions
As UCO community members, you may apply for a Metropolitan Public System Library card online or in person at any Metro Library location. With that card, you may access Reference Solutions and other Metro databases and resources. Reference Solutions has listings for 20 million U.S. businesses, with company overviews, comparative statistics, marketing, executive names, geographic, demographic, parent and subsidiary information.
Social Explorer
Social Explorer provides access to demographic information about the United States with thousands of interactive data maps going back to 1790 most notably from U.S. census data and the American Community Survey. Social Explorer provides hundreds of thousands of data indicators across demography, economy, health, education, religion, and more. Use Social Explorer to visualize and interact with data, create maps, charts, reports, and downloads.