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Simmons Insight Users Guide

Simmons Insights


Simmons Insights provides consumer demographics for products and services.

The information is obtained from National Consumer Study conducted by Simmons Market Research Bureau.  There are about 24,000 respondents over the age of 18 each year.  Surveyed individuals are located in the continental United States.  You can do research on brand affilliations, media consumption, consumer behavior, attitudes and lifestyles.

Setting Up Your Query

How to Read Simmons Results